COSMO LADY (02298) has released its interim results for the first half of 2026, demonstrating enhanced overall profitability driven by its continued commitment to the national intimate apparel strategy. The company achieved revenue of RMB 1.267 billion for the period, with a gross margin of 51.4%, representing a notable 5 percentage point improvement year-on-year. Profit attributable to shareholders of the company reached RMB 61.214 million, up 5.9% compared to the same period last year.

The company's e-commerce segment proved to be a standout performer, with gross merchandise value (GMV) soaring 69.6% year-on-year to RMB 2.73 billion, reflecting a three-year compound annual growth rate of approximately 141%. Rankings on major platforms such as Tmall, JD.com, and Douyin improved significantly, with livestream commerce emerging as a key growth driver. Notably, influencer-led livestreams became a highlight: during the 618 shopping festival in the first half, livestreaming contributed approximately RMB 190 million of the total RMB 570 million in GMV generated during that period.

During the reporting period, the company achieved outstanding results in expense management, with operating expenses declining 2.7% year-on-year. The group maintained a net cash position, and its inventory structure continued to improve, with the proportion of old stock decreasing and new product inventory rising to 60% of the total. In the core intimate apparel business, gross margin climbed to 52.9%, while segment profit grew 19% year-on-year, laying a solid foundation for future development.