On August 31, CHINA LIT rose 5.38% in regular trading, trading at HKD 21.06/share, with turnover of HKD 79.56 million. The rally was driven by the blockbuster public beta launch of its top IP-adapted MMORPG game Lord of Mysteries, combined with sustained share buyback activity.

Lord of Mysteries attracted nearly 5 million new players on its first day and has held the top spot on the iOS free downloads chart for several consecutive days, marking a milestone in the commercialization of online literature IPs into gaming. The company confirmed that multiple flagship IP game collaborations have been scheduled through the end of next year, with titles including Battles Through the Heavens, A Record of a Mortal's Journey to Immortality, and Under One Person in the pipeline.

Meanwhile, the company has conducted daily buybacks of 400,000 shares since August 20, with cumulative repurchases totaling approximately HKD 266 million year-to-date. Multiple brokerages maintain buy ratings, with CICC setting a target price of HKD 29 and Citi raising its target to HKD 25, citing strong growth prospects in short dramas, AI comic dramas, and IP derivatives. The first-half results showed IP licensing revenue surging 41.9% year-over-year, with short drama and AI comic drama revenue exceeding RMB 430 million, up 2.3 times.

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