A fresh study from the Sustainable Finance Initiative (SFi) reveals that sustainable investment preferences among 121 family office representatives and asset owners across Asia-Pacific and the wider globe continue to gain momentum.
The data shows a marked increase this year in the share of family offices channeling more than half of their portfolios into impact and ESG strategies. According to the survey, over 86% of respondents have already directed a portion of their funds into sustainable investments, a figure that remains largely consistent with previous years. Notably, 27% of those surveyed have now allocated more than half of their portfolio to impact and ESG approaches, climbing from 17% in 2025. Furthermore, the proportion of investors committing over 10% of their portfolio to impact investing grew by 2 percentage points to 58%, reinforcing this upward trajectory.
Despite the strengthening appetite for such investments, the availability of high-quality opportunities in the market has yet to fully keep pace with demand. "Sourcing quality deals with clear potential for profitable exits" has topped the list of investor challenges for the third consecutive year, capturing 26% of all votes. This is followed by "finding suitable investment products" at 19%, while "identifying co-investment partners with aligned values" climbed notably to 18% from 11% last year.
Wong King Chuen, Chief Executive Officer of the Sustainable Finance Initiative, noted that Hong Kong already hosts numerous family offices with years of experience in impact and sustainable investing. She expressed hope that the government would leverage incentive policies to encourage newly established family offices in the city to increase their related investments. She further pointed out that the survey results indicate the impact investing community has crossed a significant threshold, securing a firm position within disciplined portfolios. Investors are now urgently exploring ways to uncover more suitable deals, structure them effectively, and find the right partners.