Restaurants Look to Old Favorites to Boost Traffic
Dow Jones
12 hours ago
1243 ET - Restaurants are bringing back menu items and marketing from the past in a bid to win over today's consumers with nostalgia, Deutsche Bank analysts say in a note. Taco Bell and Buffalo Wild Wings have rolled out throwback menus inspired by their offerings from years ago, while Starbucks brought back its Unicorn Frappuccino for just one weekend to drive its biggest North America sales weekend ever, the analysts say. Other chains are getting in on the action too, with Olive Garden relaunching its Never-Ending Pasta Pass for the first time since 2019, Burger King offering its Crown Nuggets for a limited time after a more than decade-long hiatus, and McDonald's bringing back Spicy Chicken McNuggets for the first time since 2024, they say.
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