Chipotle Opens First Asia Restaurant in South Korea
Dow Jones
Yesterday
0835 ET - Chipotle is opening its first Asian restaurant in Seoul, South Korea. South Korea will serve as a reference market for future growth across Asia, the company says. The site will serve as a model for how the brand can enter new markets while maintaining its culinary and operational standards, Chipotle says. The company also says it chose South Korea for its highly engaged and discerning consumers, as well as its sophisticated restaurant culture. Chipotle is operating in South Korea via a partnership with Sangmidang Holdings.
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